Advertising Script

Mission

Create powerful, engaging, and conversion-driven advertising copy and scripts for brands, agencies, events, and creators. Whether for short-form videos, social media ads, product launches, brand storytelling, or promotional campaigns, the goal is to craft messages that capture attention, deliver emotion, and drive action.

Tasks

Write persuasive ad copy for social media (Meta, TikTok, Pinterest, YouTube)
Script short-form videos (15–60 seconds), product showcases, testimonials, and brand stories
Develop taglines, slogans, hooks, and CTA messaging
Adapt tone and storytelling to each brand identity (luxury, lifestyle, corporate, youth, beauty, food, travel…)
Structure scripts with clear flow: hook → emotion → benefits → call-to-action
Collaborate with creative, marketing, and design teams
Rewrite or refine existing copy to improve clarity and impact
Ensure content aligns with audience psychology and platform best practices

Results

Increased ad engagement by +30–70% across multiple campaigns
Improved click-through rates (CTR) and conversions
Videos generated high retention and strong viewer reactions
Strengthened brand visibility and message consistency
Helped brands achieve successful launches and campaign milestones
Higher customer trust thanks to clear, emotional, and well-crafted storytelling

Tools Used

Canva, CapCut, Adobe Express – visuals & video support
Meta Ads Manager, TikTok Creative Center – ad testing & optimization
Google Docs, Notion – script planning
Grammarly, Hemingway – editing & clarity
AI Assistants for brainstorming, idea structuring, and tone variation

Core Skills

Creative writing & fast ideation
Storytelling adapted to short-form content
Emotional persuasive messaging
Scriptwriting for video, audio & digital ads
Copywriting (hooks, CTAs, headlines, product benefits)
Brand voice development
Understanding of consumer psychology & marketing funnels
Bilingual writing (French/English)
Clarity, conciseness & high-impact language
Ability to simplify complex ideas into compelling messages

Our services

Provide a general summary of the services you provide, highlighting key features and benefits for potential clients.

Luxury Skincare – “Glow Beyond the Surface”

Brand: Lumière SkinLab
“Your skin tells your story — let it shine beautifully.”
Introducing our new Vitamin C Radiance Serum, formulated for women who want results without compromise. In this script, the video opens with close-up shots of glowing skin, soft lighting, and elegant textures. We reveal the serum’s benefits — brighter tone, improved texture, visible glow in 7 days. The voiceover emphasizes clean ingredients and dermatologist validation. Final CTA: “Glow beyond the surface. Shop Lumière today.”

Fashion Brand – “Style That Speaks for You”

Brand: ModernMuse Apparel
A young woman gets ready for a big meeting. Quick cuts show outfits, accessories, and confident poses. Script focuses on empowerment: “Your outfit is your first impression — make it unforgettable.” We highlight sustainable fabrics and inclusive sizing. The ad ends with a bold statement: “Wear confidence. Wear ModernMuse.” CTA: “Discover the new collection.”

Gourmet Food – “Taste the Culture”

Brand: AfroFusion Kitchen
Visuals of sizzling plantains, grilled fish, colorful sauces. Voiceover: “Food isn’t just nourishment — it’s identity.” Script highlights authenticity, premium spices, and fast delivery. A family gathers around the table laughing, creating emotional connection. Closing line: “From our kitchen to your home, taste the culture.”

Tech App – “Work Smarter, Not Harder”

Brand: TaskFlow Pro (SaaS)
Scene: overwhelmed entrepreneur → switches to the app.
Voiceover: “Managing your business shouldn’t steal your time.” Script showcases features: automated tasks, reminders, cloud organization, team collaboration. Demonstration clips appear on screen. CTA: “Start your 7-day free trial. Your productivity upgrade begins now.”

Wedding Planner – “Your Love, Our Mission”

Brand: EliteWedding Studio
Soft piano. Bride walking into her dream venue.
Voiceover: “Every detail matters. Every moment counts.” Script shows décor, floral arrangements, timelines, emotional touches. Emphasis on stress-free planning and cultural ceremonies. CTA: “Let’s design your unforgettable day.”

Honeymoon Travel – “Escape to Paradise”

Brand: Honeymoon Africa Travel
Drone shots of Zanzibar beaches and luxury villas.
Voiceover: “Your first trip as a married couple deserves magic.” Highlights: curated hotels, private excursions, sunset dinners, 24/7 coordination. CTA: “Book your honeymoon escape today.”

Fitness Program – “Become Your Strongest Self”

Brand: FitPower 30
Fast-paced montage: workouts, sweat, progress.
Voiceover: “30 minutes a day. Zero excuses. Real results.” Script explains the program: beginner-friendly, nutrition plan, weekly tracking. Testimonials appear: “I lost 8kg in 6 weeks!” CTA: “Start your transformation.”

Education Platform – “Learn French the Smart Way”

Brand: SpeakEase Academy
Scenes: students studying, practicing pronunciation, smiling confidently.
Voiceover: “Stop memorizing. Start understanding.” Script showcases micro-lessons, grammar videos, real conversation practice. CTA: “Improve your French in 10 minutes a day.”

Luxury Jewelry – “For Moments That Matter”

Brand: Auréa Diamonds
Showcase of fine rings, sparkling close-ups.
Voiceover: “Some moments deserve brilliance.” Script emphasizes craftsmanship, ethically sourced diamonds, lifetime warranty. Proposal scene at sunset closes the ad. CTA: “Choose elegance. Choose Auréa.”

Lifestyle Brand – “Reset Your Life”

Brand: Mindful Home Co.
Footage of cozy home spaces, reading corners, candles, quiet mornings.
Voiceover: “Life feels better when your space feels like you.” Script highlights minimalist décor, comfort, peaceful living. CTA: “Refresh your home. Refresh your mind.”